May be its not yesterday or today THE HINDU daily’s website has adsense in it, but it caught my deep attention today.
Think of yesterdays, there would have been an ad selling team selling ad space at THE HINDU website and the buyer of the ad spaces might not be getting the required ROI on these campaigns – reason: relevancy.
This is where Google AdSense program became a very big success. If you have a website generating considerable amount of traffic, you can convert these web traffic into good income through ads in minutes – through AdSense.
How Adsense works ?
Following is a small illustration how adsense work..
Advertiser advertises their sites on Google’s adwords program. As part of this, their ads will appear on Google’s search results and on other content sites (like THE HINDU above).
A publisher signs up with Google adsense program, pastes small piece of JavaScript code from adsense onto their page. Google reads the content of the page where the code is pasted, maps the keyword relevance of this page with the existing advertisers. Relevant contextual ads are displayed on the publisher page where the code is pasted.
Now when a vistor clicks on these ads, they are redirected to the advertiser site (as in case above). Considering the above, advertiser D pays to google for a visitor (click on ad). As and when a visitor is driven from a publisher site, Google pays to the publisher site (publisher S get paid by Google on the scenario above).
Interesting? Post your questions here.
If you are a webmaster and would like to try Google Adwords, proceed to http://adwords.google.com/ ,
or if you would like to try Google ads on your site and earn money, go to http://www.google.com/adsense/